Bridgette Wessels , Professor of Sociology in the School of Geography, Politics and Sociology at the University of Newcastle, UK. Her research focuses on the social aspects of digital innovations and she has written 6 books in this area, recent books are Exploring Social Change (Palgrave, 2014), the Cultural Dynamics of Innovation (VDM Verlag, 2011) and Understanding the Internet (Palgrave, 2010).