Place Selling in a Media Age
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Acknowledgement - 7 Contents - 10 1. Introduction - 13 2. Cityevents - 30 3. Place as a network event - 55 Part 2: Reordering and Renaming place in Modernity - 76 Preface to Part 2 - 77 4. The 1928 Amsterdam Olympics - 79 5. The Nazi Olympics - 100 6. The Helsinki Olympics of 1952 - 124 Conclusion of Part 2 - 143 Part 3: Towards a Festive Programming of the City - 149 Introduction to Part 3 - 150 7. Ach' 87: Amsterdam European Capital of Culture 1987 - 153 8. E-88: Berlin European City of Culture 1988 - 176 9. HEL.2000.FI: Helsinki, one of the nine European Cities of Culture 2000 - 198 Conclusion to Part 3 - 225 10. Bringing Developments together - 231 Primary Sources - 251 Biography - 258 Dutch Summary - 271

Ward Rennen


Place Selling in a Media Age

Large international events like the Olympic Games put cities on the world map. CityEvents, place selling in a Media Age addresses the question how cities have been raising their profile internationally by hosting large international events throughout the twentieth century. It explores this question by introducing the CityEvent model. This model allows for the study of large international events from a threefold perspective, analytically integrating the roles of the media, host cities and event owners with each other. By means of this model, developments and transformations in the hosting of events are reconstructed in relation to historical developments in the media. This thesis provides a history of event-based place selling and simultaneously offers insights into the hosting of current and future events. The cities of Amsterdam, Berlin and Helsinki, both as hosts of the Olympic Games and as European Capitals of Culture, feature as case studies.

Ward Rennen

Ward Rennen is a consultant specialized in city-marketing and city-branding. As a fellow of the Amsterdam School of Cultural Analysis, he conducted his PhD studies at the department of Media and Cuture of the University of Amsterdam. He is a co-founder of the Graduate Journal of Social Science.