Isabel is a renowned Portuguese expert on corporate image and protocol and has developed executive trainings and coaching programmes in Portugal, Austria, Brazil, Cape Verde, France, Spain, Angola, Namibia, the People's Republic of China and The Netherlands. Holding a Master's degree in International Relations from Lisbon University, she is a teacher at the Diplomatic Institute and at several universities in Portugal, Spain and Brazil. She's the author of two books: Imagem e Sucesso, a book on image and corporate protocol (nine editions), and Imagem e internacionalização, a book about crosscultural communication for a global market (two editions). She has been a keynote speaker on cross-cultural communication at conferences in France, the United Kingdom and Belgium. Isabel Amaral is Founder and President of the Portuguese Protocol Studies Association (APOREP) since 2005.