Foreword by Franck Erkens
Preface by Jean Paul Wijers
Introduction by Prof René Foqué
Authentic Relationships
How do you want to be seen?
by Paul Mosterd, Deputy Director Hermitage Amsterdam
1. The Importance of Networks and Relationships
2. The Importance of Protocol in Networks
The future of protocol; how new rituals might modernize protocol in our highly individualized age
by Paul Spies, Director of Stadtmuseum Berlin
Protocol is an executor of the Strategic Relationship Management
by Tom Verbelen, Director Municipality of Antwerp
3. Developing a Networking Vision
Managing Relationships
Upward mobility
By Paul Mosterd, Deputy Director Hermitage Amsterdam
4. Relationship Management Strategy
5. Relationship Echelons and Stakeholder Management
6. Developing a Relationship Management Plan
Public Sector Strategic Relationship Management -
The Municipality of Antwerp's story of facilitating benefits for the community
by Tom Verbelen, Director Municipality of Antwerp
7. Relationship Management Capabilities
8. Assessing the Return-on-Relationship
9. Relationship Performance Management
Making Relationship Marketing More Valuable
By Marike Dragt, Head of Relationship Marketing at ing Wholesale Banking
10. The Responsibility for the Strategic Relationship Management
11. Implementing a Relationship Management Strategy: Implementing Change
How a Refugee Organization Professionalized its Relationship Management
By Boukje de Haan, Head of Communication and Fundraising, Foundation for Refugee Students uaf
Successful Encounters
LinkedIn or Facebook?
By Paul Mosterd, Deputy Director Hermitage Amsterdam
12. Supporting the Networkers: Creating the Networking Tool Kit
13. Networking Events or Meetings
The authors
The Institute of Strategic Relationship Management
The postgraduate program Strategic Relationship Management
Glossary
Index
Thank you
Colophon
