Post-war Industrial Media Culture in Sweden, 1945-1960
Titel
Post-war Industrial Media Culture in Sweden, 1945-1960
Subtitel
New Faces, New Values
Prijs
€ 99,00
ISBN
9789462984929
Uitvoering
Hardback
Aantal pagina's
192
Taal
Engels
Publicatiedatum
Afmetingen
15.6 x 23.4 cm
Inhoudsopgave
Toon inhoudsopgaveVerberg inhoudsopgave
Acknowledgements
Introduction
Chapter 1: The Housewife, Film, Television, and the Quiz Show Nerd
Chapter 2: Film and Swedish Industry in the World
Intermission: A Substitute for an Industrial Film Theory
Chapter 3: Meetings for Trading Ideas and Goods, New and Old
Chapter 4: The New Face
Conclusion
References
Index
Ook beschikbaar als
eBook PDF - € 98,99

Mats Björkin

Post-war Industrial Media Culture in Sweden, 1945-1960

New Faces, New Values

De onderstaande tekst is niet beschikbaar in het Nederlands en wordt in het Engels weergegeven.
During the 1950s, companies aiming for international markets demanded new theories and methods of communication. Ideas regarding cybernetics, systems analysis, new accounting practices, and budgetary principles as well as theories of information, communication, marketing, public relations, and organization were discussed at conferences, seminars, and courses, and in articles and books. At the same time, new technologies changed corporate communication, from a loose-leaf accounting system to mechanical and electronic business machines, from written texts and oral presentations to slide shows, audio tapes, films, television, and flannelgraphs. By looking at a vast array of objects and relations related to uses of media technologies in Swedish industry from the end of World War II to the breakthrough of television, this book shows what happened in the glitches between mass communication and interaction, and how Swedish postwar industry worked to disrupt established understandings of communication.
Auteur

Mats Björkin

Mats Björkin teaches film and television at University Gothenburg. His research focuses on the organization and economy of audio-visual media industries.