Florian Hoof is currently Professor of Media Systems and Media Organization at Paderborn University. He is the author of Angels of Efficiency. A Media History of Consulting (Oxford University Press, 2020) and co-author of Culture, Technology, and Process in ‘Media Theories’: Toward a Shift in the Understanding of Media in Organizational Research. In: >cite>Organization, 2019, Vol. 26(5), http://dx.doi.org/10.1177/1350508419855702.