7 Roles to Create Sustainable Success
7 Roles to Create Sustainable Success
A Practical Guide for Sustainability and CSR Professionals
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Table of Contents
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1 Introduction
2 The Networker
3 The Strategist
4 The Coordinator & Initiator
5 The Stimulator & Connector
6 The Mentor
7 The Innovator
8 The Monitor
9 Sustainability dynamics
10 Competencies
Closing note and prelude to new beginnings
List of contributors
List of figures and tables
About the author

Reviews and Features

"As sustainability becomes more and more central to the operations and strategies of companies, the role of the Chief Sustainability Officer becomes ever more critical and ever more systems-based. Carola guides us through the nuance, challenges and skills that are central to any CSO role today."
- Todd Cort, Lecturer in Sustainability at Yale School of Management

Carola Wijdoogen

7 Roles to Create Sustainable Success

A Practical Guide for Sustainability and CSR Professionals

Which roles and practices do you adopt to effectively guide businesses towards a sustainable future? And what skills and competencies do you need to establish sustainable transformation? In '7 Roles to Create Sustainable Success', Carola Wijdoogen shares the insights of 25 professionals around the world and her own experiences as Chief Sustainability Officer of Dutch Railways (NS), which she helped transform into a climate-neutral, circular and inclusive railway company. For example, the Netherlands was the first country in the world with trains running on 100% wind power.

The innovative science-based 7 Roles approach is explained using an excellent collection of practices and anecdotes from (among others) Kate Raworth ('Doughnut Economy') and CSOs of companies like Ingka Group, Levi Strauss & Co., Starbucks Coffee Company, Unilever Benelux, Microsoft, Kellogg Company, Interface Europe, KPN, Philips International B.V, DSM, AkzoNobel, Google, Tommy Hilfiger Global/PVH Europe, etc.

Carola Wijdoogen

Carola Wijdoogen MA, co-founder Sustainability University Foundation, owner 7roles, former CSO of NS, CSR manager of the year, guest/visiting lecturer at international universities, chairman supervisory/non-executive board of Utrecht Science Park. Most recent publication: MVO doe je ZO (2016).

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