AUP's international marketing strategy for academic titles is designed to reach scholars, specialists, and readers effectively through cultivated distribution of information. We work closely with partnered institutions, attend key academic conferences, and always create and communicate opportunities for promotion.
For all our academic products we develop and distribute metadata that enables discoverability of our titles through repositories, research databases, discovery service and ebook platforms, such as EBSCO, JSTOR, Proquest/Ebrary/EBL and others.
To reach the end-users we focus on a refinement of marketing, instead of generic measures, towards specialisation and author cultivation. AUP has an established framework that covers the essentials of promoting book series and books, whether in print or electronic format, to the academic market:
We appreciate that each book and author is unique. With this in mind, we work to develop a strategy specific to each project.
We consider book marketing to be a collaborative process and we actively approach our series board members, authors and contributors. As a result, AUP provides a tailored marketing toolkit to reach our readers and ensure our publications have maximum impact. This toolkit includes advice for optimal promotion through social media and the authors personal network.