

- Title
- Globalizing Asian Religions
- Subtitle
- Management and Marketing
- Price
- € 141,00 excl. VAT
- ISBN
- 9789462981447
- Format
- Hardback
- Number of pages
- 380
- Language
- English
- Publication date
- 14 - 03 - 2019
- Dimensions
- 15.6 x 23.4 cm
- Series
- Global Asia
- Partner
- Discipline
- Asian Studies
- Preview
- Download Preview
- Also available as
- eBook PDF - € 140,99
Table of Contents
Dedication
Preface
List of Figures and Tables
1. Introduction
Wendy Smith, Hirochika Nakamaki Louella Matsunaga, Tamasin Ramsay
SECTION 1 THEORETICAL APPROACHES
2. Globalization and the Marketing Strategies of Japanese New Religions
Abroad with Special Reference to Brazil, Africa and Thailand
Peter B. Clarke (1940-2011)
3. A Management Perspective on the Mission Strategies and Global Organizational Structure of the Unification Church
Yoshihide Sakurai
SECTION 2 EMPIRICAL INVESTIGATIONS: EAST ASIAN RELIGIONS
4. Post-war Peace Movements: The Historical Background of National and International Religious Cooperation
Susumu Shimazono
5. The Development of Japanese New Religions in Korea: The Case of the Church of World Messianity
Hiroshi Iwai
6. Falun Gong in Song and Dance
Benjamin Penny
SECTION 3 EMPIRICAL INVESTIGATIONS: SOUTHEAST AND SOUTH ASIAN RELIGIONS
7. Asian NRMs are not all Success Stories: The Demise of the Global Dream of Malaysia's Arqam
Shamsul A.B.
8. The Propagation of Thai Theravada Buddhism Overseas: The Case of the Dhammmakaya Temple
Hidetake Yano
9. Contextualizing the Global: Marketing Pentecostal/Charismatic Christianity in Malaysia and Indonesia
Barbara Watson Andaya
10. Spreading Soul Consciousness: Managing and Extending the Global Reach of the Brahma Kumaris World Spiritual University
Wendy Smith and Tamasin Ramsay
SECTION 4 EMPIRICAL INVESTIGATIONS: JAPANESE RELIGIONS IN EUROPE AND THE AMERICAS
11. Shin Buddhism (J?do Shinsh?) in Europe: Organizational Issues
Louella Matsunaga
12. Eastward Transmission of Buddhism across the Pacific: The Development of Japanese Buddhist Missions in Hawaii and Mainland United States
Tomoe Moriya
13. The Management and Marketing of Tenriky? in its Strategy of Global Expansion - the Case of Brazil
Masanobu Yamada
14. Transnationalization of Japanese Religions in a Globalized World: Perspectives from Case Studies in Brazil
Ronan Pereira
15. The Significance of Sacred Places in the Proselytization of NRMs: Guarapiranga, a Sacred Place of the Church of World Messianity of Brazil
Hideaki Matsuoka
16. Habitat Segregation and Epidemicalization of Japanese Religions
in the Americas
Hirochika Nakamaki
SECTION 5 FUTURE PERSPECTIVES: GLOBALIZING NEW RELIGIONS IN A POSTMODERN WORLD
17. Modern New Religions' Responses to Globalization in a
Post-Modern World
Nobutaka Inoue
Contributors
References
Index
Reviews and Features
"Globalizing Asian Religions offers readers a wealth of information, especially if they are interested in its soft focus on new religious movements and Japanese traditions. Most of the chapters provide meticulous descriptions of the movements they are analyzing and offer substantial background information for readers who might be less familiar with each movement. This makes the book quite accessible and very teachable. It also raises questions about religious middle management that could make it a good starting point for additional research."
- Daniel Heifetz, University of Pittsburgh, Nova Religio 25, no. 3 (2022)
"This is a very important and timely contribution to the study of Japanese religions in a global setting, with a well-researched and solid introduction and a rich variety of case studies, which I would warmly recommend to both graduate students and specialists in the field."
- Ugo Dessì, Religious Studies Review, Vol. 46 (2020)
- Daniel Heifetz, University of Pittsburgh, Nova Religio 25, no. 3 (2022)
"This is a very important and timely contribution to the study of Japanese religions in a global setting, with a well-researched and solid introduction and a rich variety of case studies, which I would warmly recommend to both graduate students and specialists in the field."
- Ugo Dessì, Religious Studies Review, Vol. 46 (2020)
Globalizing Asian Religions
Management and Marketing
This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the ‘glocalization’ of religions.
Editors
Wendy Smith
Dr Wendy Smith, formerly Senior Lecturer in management and Japanese studies at Monash University, is an anthropologist in the fields of management, religion and Asian studies.
Hirochika Nakamaki
Dr Hirochika Nakamaki, Director-General of the Suita City Museum, Professor Emeritus, National Museum of Ethnology, Japan, and President of the Senri Foundation, is an anthropologist of Japanese religions, Japanese management and calendar studies.
Louella Matsunaga
Dr Louella Matsunaga, Senior Lecturer in the Anthropology of Japan, Oxford Brookes University, researches gender in Japanese companies, branding, and Japanese religions outside Japan.
Tamasin Ramsay
Dr Tamasin Ramsay is an applied anthropologist with special expertise in the Brahma Kumaris, a former NGO Representative to the United Nations (New York) for the Brahma Kumaris, and an activist and researcher in the animal liberation movement.
Related titles

Buddhist Revitalization and Chinese Religions in Malaysia
Lee Ooi Tan

Indigenous and Black Confraternities in Colonial Latin America
Javiera Jaque Hidalgo, Miguel Valerio (eds)

Religious Sounds Beyond the Global North
Carola Lorea, Rosalind Hackett (eds)

Asian Migrants and Religious Experience
Bernardo Brown, Brenda Yeoh (eds)