Amsterdam University Press
Film Production and Consumption in Contemporary Taiwan
Title
Film Production and Consumption in Contemporary Taiwan
Subtitle
Cinema as a Sensory Circuit
Price
€ 99,00
ISBN
9789089648884
Format
Hardback
Number of pages
216
Publication date
Dimensions
15.6 x 23.4 cm
Discipline
Asian Studies
Also available as
eBook PDF - € 98,99

Reviews

"The author of this book has applied a great many film theories in order to look more deeply into the affective and power dynamics between the film industry and the audience. Her method has established a new landmark for contemporary Taiwan film research." - Iying Wei, International Journal of Asian Studies, May 2019

Ya-Feng Mon

Film Production and Consumption in Contemporary Taiwan

Cinema as a Sensory Circuit

This book uses the potent case study of contemporary Taiwanese queer romance films to address the question of how capitalism in Taiwan has privileged the film industry at the expense of the audience's freedom to choose and respond to culture on its own terms. Interweaving in-depth interviews with filmmakers, producers, marketers, and spectators, Ya-Fong Mon takes a biopolitical approach to the question, showing how the industry uses investments in techno-science, ancillary marketing, and media convergence to seduce and control the sensory experience of the audience-yet that control only extends so far: volatility remains a key component of the film-going experience.

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Author

Ya-Feng Mon

Ya-Feng Mon holds a doctorate from Goldsmiths, University of London. Her background in film journalism has allowed her unique insights into the complex terrain of film production and consumption. Her recent research interests lie in various embodied experiences of technologies.