Film Production and Consumption in Contemporary Taiwan
Film Production and Consumption in Contemporary Taiwan
Cinema as a Sensory Circuit
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15.6 x 23.4 cm
Asian Studies
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Table of Contents
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Chapter One
Through the Nexus of Bodies and Things: Introduction
Chapter Two
Mediated Knowledge: Methodology
Chapter Three
Bodily Fantasy: Embodied Spectatorship and Object Intervention
Chapter Four
Sensory Linkage: The Politics of Genre Film Making
Chapter Five
Intimacy: Internet Marketing as Collaborative Production
Chapter Six
Indeterminacy: Control and the (Un)productive Body
Chapter Seven
Mediation and Connections in a Precarious Age: Conclusion

Reviews and Features

"The author of this book has applied a great many film theories in order to look more deeply into the affective and power dynamics between the film industry and the audience. Her method has established a new landmark for contemporary Taiwan film research." - Iying Wei, *International Journal of Asian Studies*, May 2019

Ya-Feng Mon

Film Production and Consumption in Contemporary Taiwan

Cinema as a Sensory Circuit

This book uses the potent case study of contemporary Taiwanese queer romance films to address the question of how capitalism in Taiwan has privileged the film industry at the expense of the audience's freedom to choose and respond to culture on its own terms. Interweaving in-depth interviews with filmmakers, producers, marketers, and spectators, Ya-Fong Mon takes a biopolitical approach to the question, showing how the industry uses investments in techno-science, ancillary marketing, and media convergence to seduce and control the sensory experience of the audience-yet that control only extends so far: volatility remains a key component of the film-going experience.
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Ya-Feng Mon

Ya-Feng Mon holds a doctorate from Goldsmiths, University of London. Her background in film journalism has allowed her unique insights into the complex terrain of film production and consumption. Her recent research interests lie in various embodied experiences of technologies.