Heritage and tourism mutually reinforce each other, with the presentation of heritage at physical sites mirrored by the ways heritage is presented on the internet. This interdisciplinary book uses humanities and social sciences to analyse the ways that heritage is branded and commodified, how stakeholders organise place brands, and how digital strategies shape how visitors appreciate heritage sites. The book covers a wide geographic diversity, offering the reader the chance to find cross-cutting themes and area-specific features of the field.
Linde Egberts is cultural historian and geographer, specialized in the role of heritage in regional identities in contemporary Europe. She works as a lecturer and postdoctoral researcher Heritage Studies at Vrije Universiteit Amsterdam, and as a coordinator of the Research Group Heritage & Environment of the Centre for Global Heritage and Development.
Maria Alvarez is a Professor of Tourism Marketing at Bo?aziçi University in Istanbul, Turkey. She has published widely in leading academic journals on the topics of destination marketing and tourist behavior. She has also been involved in several internationally-financed destination development projects.