This beautifully designed and illustrated textbook introduces students to strategies for improving their professional communication practices. Jansen, de Stadler, and Douma show the complexity that underlies effective communication in the workplace - rejecting formulaic approaches and easy answers. They provide students with a sense that their professional communication - both writing and speaking - can improve. Communicate as a Professional draws on theories of cognition, linguistics, writing, argument, and text design to offer solid advice about what it takes to create texts that people want to read or listen to. Especially interesting are the many timely international examples that make the topics come alive. Students from around the world will enjoy this text as it offers a global perspective on professional communication not found elsewhere.
Karen Schriver, Author and President, KSA Communication Design & Research (Pittsburgh, Pennsylvania)
Across a wide range of programs in international higher education, students prepare themselves for a career in their professional field. Learning how to communicate as a professional is an essential part of that preparation.
In order to carry out their communication tasks, professionals must possess a large repertoire of knowledge and skills. They also must be able to decide what best suits the situation and the goals they want to achieve. Already during their training, students come across a variety of communication tasks that are largely new to them. For these tasks, too, they need a broad knowledge and skills repertoire from which they can make the right choices.
Communicate as a Professional offers a solid foundation for students to develop the communication knowledge and skills they need, both when working as a professional after they have graduated and when following an educational program that prepares them for this future.
Communicate as a Professional is the revised English version of the book Leren Communiceren, published with Noordhoff Uitgevers.
Aline Douma is a PhD student in the Department of English Language and Culture at the University of Groningen. Prior to starting her PhD, she completed a double major in Communication and Information Studies and English Language and Culture, and obtained a Research Master's degree in Classical, Medieval and Early Modern Studies.