A Transmedia Archaeology of Film Promotion Online
Title
A Transmedia Archaeology of Film Promotion Online
Subtitle
Horror Ballyhoo and Fantastic Nostalgia
Price
€ 134,00 excl. VAT
ISBN
9789463725873
Format
Hardback
Number of pages
316
Language
English
Publication date
Dimensions
15.6 x 23.4 cm
Table of Contents
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Acknowledgements
List of Illustrations and Tables
Introduction: First Encounters
Chapter 1: Transmedia: The Archaeology of a Concept
Chapter 2: Transmedia Archaeology: From Principles to Practice
Chapter 3: 404 File Not Found: Where are Film Promotional Websites Archived Online?
Chapter 4: Don’t be Evil: An Archaeology of Film Website Fictional Worlds
Chapter 5: An Archaeology of Horror Film Promotion: Hoaxes, Happenings and Hearsay
Chapter 6: An Archaeology of Nostalgia: Audience Encounters with Film Promotion Websites
Chapter 7: Conclusions
Bibliography
Films, TV, Film Websites, and Film Promotional Media
Appendix 1: A Narrative Description of the Flynn Lives Discussion Boards
Index

Kim Walden

A Transmedia Archaeology of Film Promotion Online

Horror Ballyhoo and Fantastic Nostalgia

At a time when more films are released annually than there are days in the year, films must compete for audience attention. As a result, promotional budgets have risen exponentially with online becoming the fastest growing sector. Film websites don’t just promote films, they chronicle backstories, map storyworlds, introduce characters and provide spaces for audiences to congregate. Yet as a hybrid of promotion, storytelling and community hub, these sites are ephemeral, and when the promotional work is done, they are often locked, taken down and disappear without trace. This book considers this emerging form: Where have film websites been collected and archived? What forms do these websites take? And how do audiences engage with film websites? Drawing on media archaeological methods as well as developing new strategies to investigate these intriguing media objects, this book suggests that film websites are worthy of consideration as cultural artefacts in their own right.
Author

Kim Walden

Dr Kim Louise Walden is Senior Lecturer in Film and Television in the School of Creative Arts at the University of Hertfordshire.